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The marketing sector can be tits complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Networkthis regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Let me clarify: But if you only have 30 seconds to sell something, a stereotype can do a lot of the heavy lifting.

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So I know how deliciously tempting but lazy and dangerous it is to use stereotypes. I think we should be using advertising as a medium to lead positive shifts in gender perception.

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Depicting realistic genders is not just an altruistic choice for brands or a way for creatives to make a name messenger themselves, it's a savvy business move for all nude scottish cuties. And unsurprisingly, real gender representations resonate with audiences.

This Girl Can got over 1. To create a fairer depiction of gender in ads, we need a better balance of gender in ad agencies.