The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YouTube Music music streaming service. The service was originally launched in November as Music Key , offering only advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. YouTube announced the rebranding of the service as YouTube Premium on May 17, , alongside the return of a separate, YouTube Music subscription service. The service was first unveiled in November as Music Key, serving as a collaboration between YouTube and Google Play Music , and meant to succeed the former's own subscription service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers. YouTube also sought to compete against sites such as Netflix , Prime Video and Hulu by offering original content YouTube Originals as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers. Robert Kyncl acknowledged that while many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", he admitted that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set" such as story-telling and "showrunning".
YouTube Music Premium benefits
Here's basically what's happening: It's getting rid of YouTube Red and splitting that into new services. Customers who currently pay for YouTube Red will get the new YouTube Premium service at the same price they currently pay. The new plan still sounds confusing, so I'm going to break down what Google's doing here. YouTube Premium is Google's new paid all-encompassing ad-free service. The free version of YouTube, with ads, will live on. If you're looking to pay for one of these, YouTube Premium is the best bet since it offers the most bang for your buck. It includes music playlists, music videos, remixes and live versions of songs. Subscribers to Google's Spotify competitor, Google Play Music, get this as part of that subscription. Google is trying to make a move against Spotify and Apple Music. Those services are still compelling on their own, however.
What is YouTube Red?
With YouTube Premium, you can watch millions of videos without interruptions by ads before and during a video, including video overlay ads. You will also not see third-party banner ads and search ads. You may still see branding or promotions embedded in the content by the creator and promotional links, shelves and features in and around the content that are added or enabled by the creator. These links, shelves and features could be for their website, merchandise, a membership to their channel, event tickets, or other related destinations they are promoting. You can download videos to watch offline using the YouTube or YouTube Music and watch auto-downloaded videos in the YouTube Kids app if these apps are available in your location and you're signed in with your YouTube Premium account.
Subscriber Account active since. Youtube Music uses Google's algorithms to tailor playlists to your interests, as well as help you discover new artists. It supports these features using advertising, as well as a paid membership that removes those ads and lets you download tracks to listen offline. You'll still keep your playlists and account. Here's how to cancel your YouTube Music Premium subscription on both desktop and mobile, using the iPhone or Android app. While logged in to your Youtube account, go to your Paid Memberships page, which you can find at this link. Click the "Manage Membership" drop-down arrow on your Music membership's tab. Next to where it tells you your next billing date, click "Deactivate. YouTube will offer to pause your account for up to six months instead. You can pause payment, or continue to cancel.