It's not only fitting that Virgin founder and over-the-top businessman Sir Richard Branson would virgin a launch event that's beyond your standard drinks-and-pitch drill. It's expected.
The Virgin logo
Segal Communications group Laura Fischer planned a launch that treated both male and female nude to some titillating eye candy. The risqu? Gibson also provided female models in tight red and white leather nurse uniforms to suit the colour scheme. The models danced and mingled while their topless, buff-bodied male counterparts ushered guests into the main area.
Fischer said: On the club's second floor, tables were topped with candles complemented by little nudist girls hanging lights provided virgin Parallel Productions.
They also had the opportunity to unwind with massages offered by Diesel Fitness and to take in a full club experience, complete with DJ Matt C blasting beats for the throng of partygoers below. A risqu?
Event planners from Segal Communications provided centerpieces of red glowsticks and white feathers throughout the space to suit the red and white nude scheme.
Dancers from Gibson Modeling provided entertainment all evening for the packed house at Lucid. Richard Bransongroup of the Virgin group of companies, addressed guests.