Before you create an ad, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.
Help: Choose the Right Ad Objective
Get people’s attention with awareness objectives.
Increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them. Works well with: ad recall lift. Show ads to the maximum number of people in your audience while staying within your budget. You can also choose to reach only people who are near your business locations. Drive more installs of your app by linking directly to the App Store and Google Play store. You can also choose to target high-value users. Works well with: app event optimization , value optimization.
Getting Started. Why Instagram? Start an Account. Get a Business Profile. Create Content. Creative Tools. Brand Resources. Buying Options.
The brand awareness objective is for advertisers who want to show ads to people who are more likely to recall them. The brand awareness objective gives you the estimated ad recall lift people metric, which shows how many people we estimate would remember your ad if we asked them within two days. A brand lift study is required for the most accurate measurement of ad recall. However, if your campaign doesn't meet the criteria to conduct a full study, the estimated ad recall lift people metric can be an accessible alternative. Get resources and support for your business.